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The First Formula That Works with Women's Hormones

The First Formula That Works with Women's Hormones

Hey Genius by Selfmade is the first brain supplement designed for women, formulated to support your brain at both cellular and hormonal level, not just a quick fix.

Co-developed with neuroscientists and women’s health experts, Hey Genius is powered by 9 clinically proven ingredients that target and address the hormonal changes in women’s cognitive function — across every stage of your cycle and life.

Clear Focus

Sharper memory, deeper concentration, and mental flow.

Steady Energy

Smooth, sustained vitality without caffeine crashes.

Stress Balance

Manage cortisol level, keep you calm, grounded and resilient.

Confident Presence

Feel emotionally steady, socially at ease, and fully you.

Real Women. Real Stories

In my industry, if you're not sharp, you lose. And some weeks I just wasn’t. Turns out it wasn’t just stress, it was my hormone. I’m not snapping nor zoning out anymore. It’s like my brain finally caught up!!

Iryna V.

Real Estate Broker
Verified Purchase

Back-to-back Zooms and trying to sound brilliant in every meeting. It was a lot! Some days I felt sharp. Other days? Total mental blur. Now, I’m clearer, quicker, and way less reactive — even during that part of the month.

Marina F.

ACCOUNT MANAGER
Verified Purchase

I was terrified of being seen as “past my prime.” Selfmade helped me get back to being articulate, sharp, and confident. It’s like someone turned the lights back on in my mind.

Natalia M.

Project manager
Verified Purchase

Between kids, work, and zero sleep, my brain felt like it was buffering all day; Hey Genius gave me back my clarity and honestly, my confidence

Raisa S.

Mom - Entrepreneur
Verified Purchase

You're Not Alone

Burnouts

94%

of working women experience mental exhaustion and focus crashes in high-pressure roles.

Mom Fog

84%

of moms with <10 year-old kids report persistent mental fatigue, forgetfulness and scattered focus.

Perimenopause

1in 3 women

in perimenopause experience dementia-like brain fog and ADHD-like symptoms

"Just one week in, my brain fog lifted, my energy leveled, and I started showing up with effortless confidence."
-Tina S.

It's not your brain. It's your hormones

If you ever feel brilliant one day and foggy the next, that’s not you. That’s your hormones running the show.

Hormonal shifts play a major, if not the biggest, role in women’s cognitive function. Whether it’s “that time of the month” brain fog or the mental cloudiness that come with motherhood, perimenopause, or menopause.

Lifestyle hacks, stimulants, and generic brain supplements don’t address what’s actually happening hormonally.

Hey Genius is not another quick fix — it’s formulated to target the root drivers of cognitive changes, supporting your brain at both the hormonal and cellular level.

The Smartest Botanicals. Precisely Dosed

Hey Genius is precisely formulated to support your brain at both hormonal and cellular level. Each dose delivers 1,000mg of the most clinically proven brain-enhancers like Lion’s Mane, Shilajit, Panax Ginseng, Rhodiola Rosea and Gotu Kola.

Recommended by expert nutritionists

Vanessa DaSilva

Women Wellness Expert

"Women burn out differently than men. Selfmade addresses that reality with a formula that feels both effective and empowering."

Designed for women’s unique biology, it delivers clarity, calm, and resilience where other supplements fall short.

Jamie Pangburn

Holistic Health Coach

Women’s bodies and brains work differently, and HeyGenius finally acknowledges that.

Its potent shilajit and adaptogen rich formula supports mental clarity, hormone balance, and stress resilience without relying on stimulants.

I recommend it as a gentle, effective daily tool to help women feel more focused, grounded, and in control of their energy

Tina Wayne

MA, IINHC, Menopause Coaching Specialist

In my work with women, I see how overwhelm and brain fatigue impact every part of life.

HeyGenius was created specifically to support focus, mood, and steady energy in a way that aligns with women’s physiology. It’s a daily formula I feel confident standing behind because it’s clean and intentional.

Sourced From The Highest Quality

From the Himalayas to Siberia, our ingredient partners are known for one thing: sourcing the highest quality botanicals where they grow best.
FIGHT STRESS

Panax Ginseng

Boosts energy, focus, and stress resilience by helping your body stay balanced under pressure.

  • Region - Korea
ENERGY + RESILIENCE

Shilajit

Supercharges your cells for better energy, clarity, and resilience at the mitochondrial level.

  • Region - Himalayas
COGNITIVE FUNCTION

Gotu Kola

Supports calm, clarity, and cognitive function by nourishing the brain and reducing mental fatigue.

  • Region - Sri Lanka
FOCUS & ENERGY

Rhodiola Rosea

Rhodiola rosea helps boost focus, energy, and stress resilience by supporting your body’s natural stress response.

  • Region - Siberia
BALANCES STRESS AND CORTISOL

Ashwagandha

Balances cortisol, calm the nervous system, reduce stress, and support steady mood and mental balance throughout the day.

  • Region - India
CYCLES SUPPORT
CRASH-FREE ENERGY
REDUCES STRESS
IMPROVE BRAIN FUNCTION

What to expect with daily use

week 1–2

feel the fog lift.

week 2-3

energy flows, focus sharpens.

month 2

balance becomes effortless.

on-going

mind in harmony. energy, clarity, and calm become your new normal.

Three Steps To Your Daily Selfmade Ritual

step1

Take It Daily

2 capsules daily

step 2

Stay Consistent

Let your adaptogens align your energy.

step 3

Feel The Shift

More focus. More calm. More you.

See Why Women Are Switching to Selfmade

  • 50% More Active Power
  • First ever women focussed brain boosting formula
  • Clinically Tested, NSF Certified
Before Selfmade, I’d crash by 3 PM. Now my mind stays clear and calm all day.
Amanda Carter
Verified Buyer

Active Ingredients

Concentration

Designed For

Energy Support

Absorption

Longevity Approach

Transparency & Testing

day_icon
selfmade

9 powerhouse adaptogen. Formulated to amplify each other

50% more actives per serving

Women-first formulation

Smooth, caffeine-free vitality

High absorption with Piperine

Builds long-term resilience, not dependency

Third party tested, NSF Certified.

day_icon
Generic Nootropics

3–5 generic extracts

Lower, diluted doses

One-size-fits-all, male-centric formulas

Jittery, crash-prone energy

Poor absorption, wasted actives

Quick, temporary fixes

Rarely third-party tested

Inside Our NSF-Certified Facility

Clean ingredients aren’t a marketing line — they’re a certified process

In our NSF-certified facility, each batch is tracked, tested, and verified through independent third-party audits to ensure clean ingredients and accurate potency. So you can trust every single capsule.

Frequently asked questions

What is Hey Genius?

How do I take Hey Genius?

How soon will I notice results?

Can I take Hey Genius with other supplements?

Will Hey Genius keep me awake or affect sleep?

Is Hey Genius vegan-friendly?